I did the art direction for the weekly culture show “Söndag Med” in which we get to follow a series of prominent Swedish cultural figures for a day, discovering their preferred cultural pastimes, from favourite authors, via live concerts to wrestling to fine arts. The design concept draws inspiration from cultural souvenirs and mementos: tickets stubs, pamphlets, stamps on hands, art gallery posters, cards in the back of library books, etc.
Graphic design by Hugo Sundkvist.